Piggy Banking For Pros
Bicycling South Africa|November 2017

IS IT FAIR THAT OUR ASPIRING CYCLING PROS HAVE TO FUND THEIR OWN TRIPS? DEFINITELY MAYBE.

James Reid
Piggy Banking For Pros

The MTB World Championships took place in September, in Cairns, Australia. While it was a celebration of cycling for those involved, SA racers faced a daunting challenge – finding the funds to get there.

Cycling is expensive, and the development of technology in the industry drives consumer spending, creating a healthy market for participants. According to consultants OC&C, the global market for cycling paraphernalia is estimated to be worth $47bn – five times that of golf. Cycling is no longer regarded as a cheap means of transport; a bicycle is now a lifestyle accessory.

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