An Enduring Partnership Of Excellence

Rolex’s Support For Golf Is One Of The Most Enduring And Successful Partnerships In Sport

For more than 50 years, the bond between Rolex and golf has evolved through pivotal partnerships, which have further cemented Rolex’s place at the heart of the game.

Rolex is committed to the permanent quest for excellence in all its activities and has been a long-term supporter of golf in its pursuit of the same. The brand’s enduring relationship with the game began more than 50 years ago, in 1967, with Arnold Palmer, joined by Jack Nicklaus and Gary Player. Known together as The Big Three, these legendary players changed the face of golf forever, and for the best part of two decades, this towering trio challenged each other with sublime skill and tireless endeavour wherever they played. Player secured nine Major wins while Nicklaus’s haul of 18 is unsurpassed. Their partnership with Rolex marked the beginning of a relationship based on a commitment to continuous improvement and unwavering precision.