THE SUV PULLS up to the back entrance of a nondescript industrial-looking building in the Warehouse District of New Orleans. It’s the last Sunday of June and the downtown streets in The Big Easy are calm and quiet as the car drives up to the discreet door in the back of the building. Although the building is empty, there is no room for error when the city’s biggest star—and quickly rising as one of the main faces of the NBA—is pulling up to an unfamiliar location.
When the car doors open, though, the vibe changes completely. The necessary pre-arrival safety measures and planning is a far contrast to the feeling that suddenly takes over the building. Zion Williamson, sporting his trademark ear-to-ear smile, and accompanied by his family, arrives to his cover shoot with the same happy aura he’s had since his first SLAM cover shoot back in Spartanburg, SC, in 2017, when he was just a 16-year-old phenom with a plethora of “could he” questions around his name.
While a lot has changed since, the foundation still remains the same. For Zion, it’s always been about letting his game do the talking on the court, while not looking to draw any unnecessary attention away from it. It’s why he arrives at the shoot with just his family, as he’s done at both of his previous solo SLAM cover shoots. There is no entourage or large group of friends rolling up with him. No team of publicists or handlers on set. No stylists with suitcases full of designer clothes for him to show off in front of the lenses.
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