What led to the creation of the Water-Revolution Foundation?
The founders wanted to get like-minded yachting companies together to work on tackling the industry’s environmental impact and reducing the use of valuable natural resources. At the same time, with its affluent clientele, yachting is in a very strategic position to drive change and be part of the solution, rather than part of the problem.
Being innovative, often even custom building, and with a strong passion for the water and exploring the beauty of nature, yachting has all ingredients to become a force for positive change and a steward of our beloved oceans.
The realisation and utilisation of this position was missing, so Water Revolution Foundation was founded to provide a collaborative platform for companies from across the yachting sector to join forces and drive sustainability.
How does Water Revolution Foundation collaborate with other yachting bodies also working towards setting standards on environmental and operational issues?
We naturally seek collaboration where it fits. We work closely with SYBAss (Superyacht Builders Association), which has permanent consultancy status to represent the interest of the superyacht industry at IMO (International Maritime Organization).
We are in contact with ICOMIA (International Council of Marine Industry Associations), PYA (Professional Yachting Association), LYBRA (Leading Yacht Brokers Association), Yacht Club de Monaco and other organisations. Wherever we see fit, we look for and welcome collaboration.
How is the Foundation appealing to superyacht builders and owners?
Yachting is a specific niche within the maritime sector. Where commercial shipping mostly looks at the economic ROI, yachting has different drivers for its clients to purchase a yacht and how to approach the reduction of environmental impact.
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