Firstly, after 24 years with Azimut including four years as CEO, how has your role changed now that you’re CEO of both Azimut and Benetti?
When the Vitelli family offered me the position of CEO of the Group, I was both anxious because of the complexity of the role and fascinated by the challenge. And it was the latter emotion that prevailed.
Leading the entire Group is much more than manging two brands. Benetti and Azimut Yachts are completely different entities and must remain so. My task today is to capitalise on the best practices of both, optimising flows and functions so there’s no unnecessary overlapping and the whole company becomes more agile and efficient.
I travel a lot between the two locations, Avigliana and Livorno, to actively participate in their main activities. Paradoxically, the restrictions linked to Covid that discourage international travel are allowing me to divide my work week equally.
Which parts of the new job have most tested you?
I’ve spent over two decades in Azimut Yachts, so I’m familiar with all the internal mechanisms and most of my senior colleagues. Benetti is a complex reality, with its centuries-old history and production logistics. I am trying to learn the ‘family vocabulary’, which is not to be taken for granted. At the same time, I feel I’ve already established a great relationship with my new colleagues, perhaps because I’m a familiar face.
Did the launches of the Azimut Magellano 25 Metri and Benetti Oasis 40M, soon after you started your new role on September 1, help provide a positive end to a 2020 plagued by Covid?
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