A NEW ERA FOR APPLE
The rumor mill is in overdrive, with journalists, analysts, and insiders all suggesting that 2022 could be the biggest year yet for Apple. It’s thought that Apple will update virtually every product in its catalog, including launching five new iPhone models, three new Apple Watches as well as a redesigned MacBook Air with M2 chip, an iMac Pro, and the launch of Apple’s first new product category in years: an AR/ VR headset, tentatively called Apple Glass. Of course, all of these rumors are nothing more than speculation, but should they all come to fruition, with a couple of surprises on top, it could prove to be the biggest year yet for Apple.
Despite the challenges of the coronavirus pandemic, 2020 and 2021 proved fruitful for Tim Cook and Co, with major success stories across iPhone, Mac, and Apple Watch. The biggest challenge ahead for Apple is consistency, and being able to innovate year-in, year-out in a way that encourages the average consumer to part with their cash and upgrade their devices every year. Look at the difference between the iPhone 11 and the iPhone 12: it’s those sorts of innovations and product overhauls that will ensure Apple stays ahead of the competition.
GOING BACK TO THE IPHONE SE
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