The U.S. tech giant said it’s set to roll out the anti-tracking feature next year and warned it could kick apps off its widely used App Store if they don’t obey its requirements.
Called App Tracking Transparency, it will require apps to clearly ask for users’ permission before tracking them. It was due to be launched this year but was delayed to allow developers more time to make changes.
“Its aim is to empower our users to decide when or if they want to allow an app to track them in a way that could be shared across other companies’ apps or websites,” Senior Vice President of Software Engineering Craig Federighi said.
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