Apple Holiday Season Tops Projections As Iphone Bounces Back
AppleMagazine|January 31, 2020
Apple is still reaping huge profits from the iPhone while mining more moneymaking opportunities from the growing popularity of its smartwatch, digital services, and wireless earbuds.
Apple Holiday Season Tops Projections As Iphone Bounces Back

That combination produced a banner season for a company whose fortunes appeared to be sliding just a year ago amid declining sales for the iPhone, its marquee product for the past decade.

Apple’s fiscal first-quarter results, released Tuesday, provided the latest proof that the fears hanging over the consumer electronics icon might have been unfounded.

Apple’s profit and revenue for the October-December period topped analysts’ projections, providing another boost to a stock that has more than doubled in less than 13 months.

The shares surged more than 2% to $325.33 in extended trading after the numbers came out. That’s up from $142 in January 2019 after Apple warned that consumers weren’t buying as many new iPhones as they once were, especially in China, the company’s biggest market outside the U.S. and Europe.

If the stock gets a similar gain in the next trading sessions, it will mark a new all-time high for the stock and further cement Apple’s position as the most valuable company in the U.S., with a market value above $1.4 trillion.

A deadly viral outbreak in China, which has curtailed travel and threatens the world economy, looms as a potential concern for Apple, but investors, for now, are focusing on what looks like an even more prosperous road ahead for a company that turned a $55 billion profit in its past fiscal year.

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