Though there’s no doubting Steve Jobs personified Apple and forged a way forward for the Cupertino company, the past decade has still been filled with incredible highs. Ten years on from the death of the founder, it’s time to consider what the technology giant might have done differently under an extended Jobs leadership, and what Apple can still learn.
APPLE UNDER JOBS
Steve Jobs’ impact on Apple and its success have been well documented over the past decade, and today the entrepreneur is rightly revered as something of an icon. Defined as one of the greatest inventors of the last century, Steve Jobs was the powerhouse behind the original Macintosh back in 1948, the first consumer computer with a graphical user interface. Although the idea didn’t originate with Jobs, he managed to pack ideas and concepts from researchers into a revolutionary computer, adding a few touches of his own. Typography on screen can also be credited to Jobs. Whilst it was never his original intention to offer users the ability to add multiple fonts to their operating systems, he took a course in calligraphy at college “because he was bored,” and thus added the option to display multiple fonts on the Mac. And how can we forget the mouse? Again, though Jobs didn’t invent the mouse as such, he helped to develop the one-button mouse for the original Macintosh, which offered a much simpler user experience than the mice he’d worked with during a visit to Xerox PARC. Years on from the original mouse, he developed the Mighty Mouse and Magic Mouse, now iconic mice that are used by millions of professionals, students, and consumers worldwide.
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