CHALLENGES IN DIGITAL TRANSFORMATION OF AUTOMOTIVE INDUSTRY
Auto Tech Review|January 2020
The transformation in the automotive industry will turn out to be more comprehensive than it was thought. The fields of mobility services and connected services will have a huge influence on future business – alongside electric mobility and automated driving. Mastering the required digitisation technology will be just one challenge, but it will be even more important to motivate all employees of an OEM to embrace progress, as an industry expert from IBM with many years of experience explains.
CHALLENGES IN DIGITAL TRANSFORMATION OF AUTOMOTIVE INDUSTRY

CHANGE WILL BE ALL-EMBRACING

The automotive industry is about to face a massive upheaval. Its transformation will be more comprehensive than ever before in its over 125-year history. Driven by environmental legislation, internal combustion engines will be replaced by electric drive systems. In the upper vehicle segment, information technology forms a significant component of a car, with more than 100 ECUs and a complex wiring harness that is more than 20 km in length. And its importance will increase even further in the future, as IT converts vehicles into “mobile computing centres” or “IP addresses on wheels.”

Embedded IT in cars becomes even more complex. For example, it will take on responsibility for engine management, control the air conditioning, monitor wear and fuel consumption, adjust the seats to individual preferences, and will soon form the basis for autonomous driving. In addition to these automobile-related internal tasks, vehicle IT will become increasingly connected with its surroundings; for example, with car parks, other vehicles, gas stations, and service providers, as well as with the backend of the car manufacturers.

Many things will also change within the companies themselves. For example, extensively modified business processes will run automatically on the basis of intelligent solutions. As a result, digital transformation is a key issue in all companies. The aim is to recognise the potentials of new digitised business models at the earliest possible stage and then to implement these while transforming the company itself. Future business of the automotive industry will be marked by significant growth in the fields of mobility services, connected services, digital products, and third-party business in cooperation with new partners [1-3].

TECHNOLOGIES FOR THE DIGITAL TRANSFORMATION

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