Honestly, the moment someone says metaverse, we think of a hi-fi gaming environment, which people enter as avatars to play games or for social networking. We also know that companies, ranging from carmakers to banks, have started using this as a platform to engage with customers and showcase their products and services.
It is a great place for brand promotion with celebrities and companies selling collectible non-fungible tokens (NFTs), virtual merchandise, and other fancy stuff. Unless you take a deeper look, it looks like just another marketing channel.
How can the metaverse help industries?
• Capture valuable data and insights from your assets and processes
• Apply artificial intelligence and machine learning to understand and optimise products and processes
• Detect and mitigate problems early, before they cause any serious impact
• Simulate scenarios like part failure, natural disasters and supply delays to understand causes and impact—and proactively prevent them
• Schedule predictive maintenance
• Collaborate with people across the world to develop and test new ideas
Correct errors at the design stage itself
• Conduct what-if analyses using exact, working copies of products and processes, and real-time data
• Trial changes in the virtual space before implementing in real-life—compute power on the cloud enables you to try changes at jet speed, enabling multiple iterations to fine-tune the process
• Train employees in immersive virtual facilities that work exactly like the original—this is as good as hands-on training, but with less risk involved
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