Twitter was undoubtedly one of the strongest brands in the world. The brand was so significant that the Oxford dictionary included the word ‘Tweet’ in it, no other social media platform has been able to do that yet. However, under the leadership of Elon Musk, Twitter came crashing down literally. It started off with major layouts followed by user complaints about the new leadership. The introduction of the paid verified check mark titled ‘Twitter Blue’ (now known as X Premium) changed the face of social media entirely. The verified check mark was considered a status symbol which is now also sold by Zuckerberg’s Meta.
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