THE NEXT BIG THING
When Apple announced the launch of its dedicated music subscription service in June 2015, many pondered whether the end of iTunes was in sight. Though consumers were favoring services like Spotify over buying songs individually, it appeared that Apple would always hold a flag for its ailing music and video store, which generated hundreds of millions of dollars in revenue. Fast-forward five years and the landscape couldn’t be more different, with iTunes all-but-removed from macOS and the iTunes Store no longer the powerhouse it once was, with Apple aggressively pushing its successors - dedicated Apple Music, Apple Books, Apple Podcasts, and Apple TV applications - instead.
A new report from the Recording Industry Association of America sheds further light on the situation, showing that streaming services are in control, with digital sales hitting their lowest point since 2006, signaling a shift in the way consumers purchase and consume content. In 2019, revenue from streaming music grew by a quarter, generating more than $11.1 billion across the year, with paid streaming services like Spotify and Apple Music accounting for $6.8 billion of that revenue. The rest comes from ad-supported services like YouTube and Spotify’s free music tier, which has remained a popular choice amongst Gen Z.
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