A television show with more than 24 hours of original content was broadcast live worldwide in nine languages, spread across three days (30 June to 2 July) to present SCM’s latest technologies for 2020.
These would have otherwise “taken to the stage” at the various international trade fairs that have been postponed or cancelled since February due to the Covid-19 pandemic.
This was a genuine challenge for SCM, the multinational group with its headquarters in Rimini, leader in the wood machining industry since 1952. With the ‘SCM Live Show’, the company decided to use innovative multimedia channels and tools to “open the doors” to its headquarters in Italy via web.
The headquarters and the group’s other production sites around Italy were transformed into television studios to achieve the vast show schedule of live link-ups, webinars and talk shows.
Thirty product webinars saw more than 50 technological solutions take centre stage to represent the vast range of SCM products and services, starting with the ‘Smart & Human Factory’, the well-known human-friendly digital factory for the furniture industry.
SCM’s 18 directly managed branches operating on the most strategic markets in the wood industry around the world, in Europe, Asia, West Asia, America and Oceania were also involved with live linkups.
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Good response
The response from industry businesses was even better than expected – a look at access data to the streaming platform set up by SCM showed over 4,000 registrations from 100 on every continent, with an average daily audience of 1,500 individual viewers.
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