How three of you met and what led to the idea of GFB coming on the stage?
In the year 2019, Sijo Mathew launched Good Flippin Burgers. In 2020, I and Sid Marchant quit our corporate careers and came on board full-time.
We came together because of the different skill sets we possess that align with our vision to build India's most loved burger brand. We wanted to build for scale from day one because we believed that there was product market fit and if we were able to establish the other pillars of organisational efficiency, namely company, people, and process, then the sky was the limit.
Talking about our backgrounds, Sijo Mathew worked with US Military and NATO in their peacekeeping efforts in Afghanistan, Sid Marchant was Category Head (Food & beverage) at Tata Starbucks, and I ran the sports franchises, Kerala Blasters and Tamil Thalaivas. I met Sid when he partnered with me in the Tibbs Frankie Franchise and developed a great working relationship. We came on board to scale and grow Good Flippin' Burgers as a National Brand.
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India is blessed with a rich tapestry of biodiversity that is both a natural heritage and a national treasure. The concept of national parks in the country traces back to the late 19th century when the importance of conserving wildlife began to take root in the consciousness of the colonial administration. The first national park in India, Hailey National Park (now known as Rajaji National Park), was established in 1936, marking a historic commitment to wildlife conservation. The post-independence era saw an exponential increase in protected areas, primarily driven by a need to conserve India’s unique flora and fauna threatened by rampant industrialization and urbanization.
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