There’s a reason glamour queen Audrey Hepburn and the legendary “Kid” Charlie Chaplin stayed here. St. Moritz, set high in Graubünden in the Swiss Alps, has been the world’s most stylish mountain resort for more than a century.
Besides the awardwinning Olympic slopes and bevy of beautiful hotels, a veritable style haven awaits the savvy traveller. First class boutiques line the historic Via Serlas, while a gander left or right down a quaint side street surprises with shops that stock specialities for house and home. Everything you could possibly need for an appropriate luxury look is available in this lofty village. Like most Swiss Alpine resorts, St. Moritz has two main seasons, summer and winter. The official summer season 2019, when all boutiques open their doors, runs from 28 June to 9 September.
Cashmere House Lamm
Via Maistra 15
www.cashmerelamm.ch
Nobody loves cashmere like the Lamm family—enter and discover a veritable rainbow of cashmere goods in this knitwear institution. In addition to their own house brand produced in Italy and Scotland, they stock the world’s best woollens from Ballantyne, Johnstons of Elgin, Dalmine, Malo and more. Cashmere is not just a winter staple—on a chilly summer morning in the Alps, a pair of simple, comfortable jogging pants is the stylish choice to accompany a lazy breakfast of champions.
Silvano Vitalini
Via Maistra 19
www.silvanovitalini.com
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