Social Media Has Changed the Rules for Celebrities, and to Survive in the Age of Insta-paparazzi, a-listers Need a Crack Team to Keep Their Digital Image in Check. These Are the New Names on the Payroll in Hollywood.
It’s no secret that celebrities have teams working furiously behind the scenes to make sure there’s not a hair, false lash or acrylic nail out of place on the red carpet. Dubbed the ‘glam squad’, the team usually consists of stylists, hairdressers, makeup artists, facialists, nutritionists, spray-tanners and manicurists whose job is to craft a look that will get the flashbulbs popping in the photographer’s pit and ensure major column inches for their star client.
However, these days it doesn’t end there. Thanks to social media we now have access to every minutiae of celebrities’ lives: we’ve seen Britney eating her fave lunch (Caprese salad, ICYMI); Jay-Z playing Instagram husband and snapping Beyoncé’s outfit; and even had a sneak peek at Rihanna on bridesmaid duty. It’s no longer just their day jobs (movies, performances, touring and appearances) that are fair game for public scrutiny. Want to know what Swifty did last night? Check your phone – chances are she’s posted it on Instagram. Want to see inside Kylie Jenner’s bathroom? Look at her Snapchat. Hell, we’ve even seen an Insta close-up of Miley Cyrus’s tonsils.
Yup, managing a star’s image on social media is serious work. Here are the new image-makers.
★ The PDA coach
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