With a responsibility towards the environment, clean beauty has allured followers the world over. Call it by any other name—natural, green, vegan, cruelty-free, or organic—in essence, safe beauty products made with honest formulations and sustainable resources are driving the clean beauty movement. Easy access to knowledge, and the rise of conscious customers has fuelled the demand conscientious beauty products, which are no longer considered a luxury. “Today, consumers are well aware of the processes and ingredients involved in manufacturing. Brands have to ensure that everything, right from sourcing, producing, packaging, and selling is accounted for ethically,” says Yash Hisaria, CEO, St. D’vence.
WHAT’S BUZZING?
The move towards a healthier, wellness-oriented lifestyle has not only transformed people’s attitude towards what is perceived as beautiful, but has also led to an increased demand for eco-friendly resources. Here’s a deeper insight into the most popular labels of the movement:
FARM TO TABLE: ORGANIC BEAUTY
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Secret Of Safe Shampooing
Does your client find it difficult to manage her dry and frizzy hair? Suggest she switch to a sulphate-free shampoo, says Aishwarya Acharya
Aid For Flawless Skin
If your client is looking for a natural multi-functional ingredient for skincare, the answer lies within her kitchen, says Shruti Shukla
BOTANICAL BASICS
Go green for your next manicure by adding a touch of organic glam to your look
SHIELD IT BETTER!
If you deal with clients who are reluctant to include sunscreen in their skincare routine, it’s time you explain them reasons to do so
HEAD IN THE CLOUDS
Check out these fresh styles that will get your client summer ready, says Eden Noronha
MUST-HAVES
Help your clients discover what a good product can do for their skin and hair. We have the crème de la crème right here
DARE TO DAIRY
An all-time dairy favouirte, yoghurt is making old and easy DIY remedies popular again, making life seem beautilicious!
FIGHT THE FRIZZ
If your client has unmanageable, unruly hair, you can suggest a number of ways to help her tame the wild locks, says Neeta Karnik
DEWY DAZE
One of the most difficult looks to pull off is the glossy one, but it is also our favourite. Shiny eyelids or gloss-smeared lips always feel a little more luxe. Makeup artiste Cynthia Williams shows you how to make it all about the gloss—perfect spunk for spring
BORNE LEGACY
Celebrity hairstylist Aalim Hakim talks about the nature of business with Eden Noronha
