Oh so gorgeous gold, sparkling sapphires, lustrous rubies, darling diamonds… the list goes on. If these gems have been an adornment for your jewel box alone, prep your beauty basics for a grand reveal.
Crystal-infused beauty products are gaining popularity amongst conscious customers and there’s every reason they should be your current crush as well! Read on to find out why we insist so.
THE GLOBAL WELLNESS MOVEMENT
The wave of customization and consciousness has led to thoughtful consideration of the ingredients that go in the making of beauty products. Consumers are waking up to the fact that just like food, the products that they use topically also get absorbed in the body and affect their overall health. This has led to an audience’s growing emphasis on the formulations of beauty products, finally bringing gemstones in the limelight.
CRYSTALS ARE NATURALLY OCCURRING, AN ALL-ORGANIC POWERHOUSE OF HEALING ENERGY
This era has brought a pull towards all things natural and organic. Crystals, from the lap of Mother Nature, carry the positive energy of the Earth. The power of gemstones not only enhances beauty but goes beyond physical health. It helps balance body chakras, impacts mental wellbeing, and boosts mood, helping in holistic healing. And as they say, happy girls are the prettiest!
ALL HAIL HISTORY! IT’S A TRUSTED ELEMENT FROM THE BEAUTY CHEST OF THE QUEENS
The biggest luxury trends in the self-care sphere at the moment, gemstones have a legacy of followers. Egyptian queen Cleopatra, known as one of the greatest beauties the world has ever known, first made these glow-boosting gemstones popular for their intense healing and anti-ageing qualities. She bathed in crystal-infused water with chunks of gold and rose quartz placed in the water to reap their varied beautifying benefits.
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