Transforming Tresses
Femina Salon and Spa|July 2019

Matrix takes hairdressing digital with the MATRIX HAIR TRANSFORMERS AWARDS

Transforming Tresses

With all digital platforms brimming with ever growing opportunities, consumers are constantly logged on their phones for solutions. The digitized sphere has emerged as the voice of young and budding talent. Matrix promotes this sense of growth through social connectivity with MATRIX HAIR TRANSFORMERS—an industry first digital competition for hairdressers in India.

MATRIX PRESENTS MATRIX HAIR TRANSFORMERS

Matrix has been a pioneer in beauty transformation, always on the forefront of digital revolution—from introducing salons to cutting edge diagnostic and consultation tools or creating multilingual educational content online. Taking the digital focus a step forward, the Matrix Hair Transformers identifies the national hairdressing talent, helping the hairdressers elevate their skills and provided a platform to showcase their craft.

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