Addiction is not just messy drunks, cokeheads or junkies. The biochemical reality is we can become addicted to many things that are much more subtle and that are so socially acceptable, we’d happily give them to toddler. Our brains operate a biochemical reward system to make us get off our bottoms and do stuff that keeps us alive long enough to produce the next generation. Without it, we wouldn’t get out of bed, we wouldn’t eat even if food was put in front of us, we wouldn’t go to the trouble of meeting other people and certainly wouldn’t bother getting to know them well enough to have children with them. This same system keeps us safe from danger by providing us with the motivation to run away or stand and fight.
Good things
That reward system, however, can be broken. We can like things too much for our own good. I was addicted to sugar. I didn’t know I was addicted to sugar until I wasn’t. Had you asked me at the time, I would have denied it till the cows came home – and then bought a Coke instead of water because it was more ‘fun’. When I compare the way I felt about food before to the way I feel about it now, I definitely was. Sugar pushes exactly the same biochemical buttons in our reward system as cocaine, alcohol, nicotine and many others. Just because the cravings are less intense and it has stayed under the regulatory radar doesn’t mean the biochemistry is any different or it is not addictive.
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