What was starting Azani Communications like?
I was bitten by the branding bug while working in television. To augment my industry knowledge and experience, I studied brand-management and digital marketing through theUniversity of Cape Town. In2018, I become a google-certified digital marketer. Although I'm still running my business as a side hustle, it’s been a rollercoaster ride. For a long time, I felt overwhelmed and often doubted myself. I turned this around by limiting the number of clients I took on and putting the right systems in place to ensure that the business runs efficiently without me feeling like I’m running a marathon.
Why is mentorship a passion for you?
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