In the competitive landscape of the pet food industry, staying ahead requires not only meeting but also exceeding the evolving pet parent demands.
Today, pet parents seek food options that offer freshness, nutrition, and quality, aligning perfectly with the growing trend of fresh pet food.
At Innomalous, we have been pioneers in this category. Our journey with fresh pet food started in 2016 alongside our flagship brand, DawgieBowl.
THE EDGE OF FRESH PET FOOD
As pet food brand, understanding the nutritional advantages of fresh pet food is crucial.
It is not just a trend; fresh food is a game-changer that sets you apart in a crowded market.
Leveraging Retort Technology
Retort packaging offers a unique solution that addresses the foundational challenge that pet food brands have long faced - meeting the increasing demand for healthier and fresher options.
Retort packaging high-temperature is a high-pressure sterilization process that preserves pet food's freshness and nutritional value without artificial preservatives.
This process extends the shelf life of pet food while retaining its flavor and essential nutrients.
Optimal Nutrient Retention
By design, fresh pet food retains the maximum nutritional value of each ingredient.
This nutrient preservation means your brand can offer customers a product that delivers optimal nutrition to their furry companions in their most natural form.
Essential vitamins, minerals, and protein retention at their peak ensures that your offerings stand out in terms of quality and nutritional benefits.
Enhanced Palatability and Consumer Satisfaction
Fresh pet food excels in palatability. Pets savor the flavors and textures of fresh ingredients, making mealtime an enjoyable experience.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How To Combat Heat Stress In Dogs
Causes, symptoms, handling & Prevention
Embracing Pet Parenthood
Chef Kunal Kapoor's Perspective on Nurturing Clean and Safe Floors for Furry Companions
From Concept to Community: Onpets' Impactful Evolution in Pet Healthcare
In conversation with Anirban Chanda, CEO of Onpets, he provides an insight on how Onpets is revolutionizing pet healthcare in India and their upcoming projects to bridge gaps in the market, enhance service quality, and integrate emerging technologies.
PREPARING A NUTRITIOUS MEAL FOR YOUR PETS
As a pet parent, we aim to offer optimal care for our furry companions, and a fundamental aspect of their health is their dietary intake.
BEAT the HEAT Summer Stress And Stressza
Ah, summer. A time of year filled with happiness, laughter, and limitless opportunities. It is a time when happiness fills our hearts as the warm sun greets our days and nature blooms in vibrant hues.
BEAT the HEAT
Essential Tips for Keeping Your Dog Safe and Cool This Summer
BANISH THE STENCH Combatting Odour Problems in Dogs
Our furry friends bring boundless joy into our lives, but let's be honest: sometimes they also bring a less-than-pleasant odour along with them.
DENTAL BASICS FOR PETS
Ensuring healthy oral health for your furry friends
How to train your dog to be friendly to visitors
Everything starts with when you first get your puppy/dog at home.
SNOWIE: Our Loyal Companion
As a proud Indie parent, I can say that we were destined to meet. From the moment I rescued him and brought him home, he stole my heart.