Bathrooms are increasingly being viewed as wellness spaces, prompting a shift towards luxurious, high-end bath products. Customers are gravitating towards flagship shower columns and multifunction showers, seeking to transform their bathrooms into personal wellness retreats.
NEW LAUNCHES
Of late, the wellness bath products sector has seen significant advancements driven by a blend of technological innovation and consumer-centric design. Manufacturers across the industry are introducing cuttingw-edge solutions to elevate the bathroom experience to new heights. "For instance, the integration of advanced shower technologies, such as multiple spray modes and water-efficient systems, has revolutionised how consumers perceive their daily showers. Products like the Rainfinity Shower Range exemplify this trend, offering luxurious, spa-like experiences in the comfort of home. Furthermore, there's a clear trend towards marrying elegant design with functionality in bathroom fittings, as seen in products like the Tecturis basin mixers range, which combine sleek aesthetics with precise water control. Innovations such as user-centric showerheads with intuitive controls, like Hansgrohe Select showers, cater to individual preferences for a personalised bathing experience. Luxury brands like AXOR are also pushing boundaries with collections like AXOR One, setting new standards in both individualisation and functionality," says Gaurav Malhotra, MD, Hansgrohe India.
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