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GREEN GODDESS

October 2024

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Architectural Digest US

From her perch in Lloyd Wright's 1927 home and studio in West Hollywood, Vicki von Holzhausen is spreading the gospel-and refining the science—of eco-friendly, plant-based materials

- MAYER RUS

GREEN GODDESS

It seems not only fitting but poetic that Los Angeles-based designer and eco-preneur Vicki von Holzhausen chose architect Lloyd Wright's own 1927 studio and residence as the symbolic headquarters of her namesake company, von Holzhausen, a pioneer in the development of high-performance plant-based materials. With its signature concrete blocks of abstracted Joshua trees, the idiosyncratic landmark, designed by the son of the illustrious Frank Lloyd Wright, represents a fusion of structural innovation and reverence for nature. "The design is an homage to the plant, so it's the perfect spot for us," says von Holzhausen, who utilizes the space as a showroom, meeting center, and incubator for new ideas.

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