Q. How are you sustaining customer satisfaction with technology leadership across segments of interest?
A. Continuous innovation by investing in emerging technologies, a customer-centric approach, reliability, performance, proactive support and engagement, and offering value for money are the key drivers for us to sustain customer satisfaction and technology leadership status. Dana is an already established brand in drivetrain technology for light commercial and off-highway vehicles, having a presence of more than a century in this industry. We deliver on parameters like product performance, quality assurance, and aftermarket service support. We provide end-to-end support to our customers from design and development till the end of the product life.
Q. Is this endeavour weighed down by macro and micro economic factors including and not limited to recessionary trends in the EU, and the debt ceiling cap of the US?
A. Macro and micro economic factors do have a direct impact on the endeavour to sustain customer satisfaction with technology leadership. We have to adjust our strategies, pricing models, and product offerings to adapt to the changing economic landscape. However, fortunately for India both micro as well as macroeconomic indicators are positive with promising growth in off-highway sectors like construction equipment and agricultural output. India has a long runway of growth ahead.
Recessionary trends in the EU and the debt ceiling cap of the US can have short to medium-term implications on customer demand, customer launches, spending on technology solutions or delays in technology adoption. We are quite positive about the overall growth of Dana's business in India as staying competitive and being ready for the next growth phase takes centre stage in such an environment.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
RENESAS UNVEILS MULTI-DOMAIN SOC.
Renesas Unveils 5th-Generation Multi-Domain SoC for ADAS, Infotainment and Gateway Systems
BORGWARNER SECURES NEW HVCH PROGRAMS
BorgWarner has secured three significant business wins for its High Voltage Coolant Heater (HVCH) technology, expanding its reach in the Chinese, Korean and Japanese electric vehicle markets.
RESHAPING REALITY
Abhiyantriki, the 26th annual technical fest of K J Somaiya School of Engineering at Somaiya Vidyavihar University, took place at its Mumbai campus under the theme ‘Reshaping Reality’, focusing on futuristic innovations and real-world problemsolving.
CONTINENTAL TIRES INDIA CELEBRATES CONTINUED PREFERRED PARTNER STATUS
Continental Tires India reaffirms its dedication to customer-centric solutions and operational excellence through its sustained partnership with Mercedes-Benz AG.
ACMA IAUTOCONNECT 2024
The Automotive Component Manufacturers Association of India (ACMA), hosted the ninth edition of its premier buyer-seller event, iAutoConnect, at Yashobhoomi in New Delhi.
4TH ACMA AUTOMOTIVE RAW MATERIALS CONCLAVE
The 4th Automotive Raw Materials Conclave focused on automotive innovations and sustainability in nonferrous materials, writes Richa Tyagi.
MOBILITY PLAYSETS
Even as the Indian automobile industry touches new heights and innovations, it is the commercial mobility play sets that continue to be a major draw. It is a good starting point for the next generation, writes Prajakta Chavan Rane from her plant sojourn.
SUSTAINABILITY AS STRATEGY
In an Industry Talk session, Satyakam Arya Managing Director and CEO, Daimler India Commercial Vehicles spoke to Ashish Bhatia on integrating sustainability into the overall business strategy.
EMBRACING SHOPFLOOR AUTOMATION
In manufacturing, where precision, efficiency, and cost-effectiveness are paramount, Mahindra Mahindra has embraced shopfloor automation as a cornerstone of its strategy
FREUDENBERG EXPANDS MANUFACTURING FOOTPRINT
Freudenberg opens two state-of-the-art manufacturing plants in Morinda, marking its largest investment in expanding the manufacturing footprint in India, writes Richa Tyagi.
