Porsche Boxster 986
Auto Express|March 01, 2023
Never mind SUVS; this is Porsche's saviour
Steve Sutcliffe
Porsche Boxster 986

HARD as it may be to imagine, without the Boxster, Porsche might not have survived to even see in the 21st century, let alone go on to dominate it as far as the world of sports cars is concerned.

Back in the early nineties the company was struggling, and failing, to make ends meet. Its ancient four-cylinder cars were expensive and under threat from a raft of brilliant new six-cylinder turbocharged cars from Japan. Global sales were down to less than 20,000 cars a year, and, if you can believe it, the 911 was rapidly going out of fashion, while being heinously expensive to make. By 1995 it was the only Porsche on sale. So for a year or two, things really did look very shaky indeed for Germany's favourite sports car maker.

And then Porsche had its Eureka moment. Rather than going upmarket to dig itself out of the mire financially, it decided to do the opposite and go downmarket instead. The idea was to make a cut-price, mid-engined version of the next 911 (the 996), a car already well beyond the drawing board by then the plan being that both cars would share as many parts with one another as possible. The idea had been hatched after consulting with Toyota.

The cars would cost less to build and earn Porsche more of the profits it so desperately needed - as long as the world bought into the idea of there being two Porsches at different price points that shared a bunch of parts.

Fortunately, the world did, and the enduring appeal of the Boxster - which was joined by its fixed-head Cayman brother 10 years later - is testament to just how right Porsche's decision was all those years ago. The common view is that the Cayenne 'saved' Porsche from extinction in 2002, but in truth the Boxster/996 project was the one that mattered most. Without it, the Cayenne wouldn't even have been thought of five years later.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUTO EXPRESSView all
GR86 concept salutes Toyota rally heritage
Auto Express

GR86 concept salutes Toyota rally heritage

TOYOTA has revealed a one-off concept at the 2024 Specialty Equipment Marketing Association (SEMA) show in Las Vegas.

time-read
1 min  |
November 13, 2024
MINI COUNTRYMAN
Auto Express

MINI COUNTRYMAN

Hey MINI, you're a smash hit with grown-ups and little ones alike

time-read
3 mins  |
November 13, 2024
CITROEN C5 AIRCROSS
Auto Express

CITROEN C5 AIRCROSS

Hybrid technology isn't new, but it has been improved over the years, thankfully

time-read
2 mins  |
November 13, 2024
BARGAIN HUNT
Auto Express

BARGAIN HUNT

The new Dacia Duster and MC ZS are the UK's cheapest small SUVs. Which makes more sense in hybrid form?

time-read
10+ mins  |
November 13, 2024
WORLD OF VOLVO
Auto Express

WORLD OF VOLVO

We make a trip to Sweden to visit Volvo's new museum and experience centre in Gothenberg

time-read
6 mins  |
November 13, 2024
Audi RS Q8
Auto Express

Audi RS Q8

FIRST DRIVE We put updated flagship version of brand's range-topping SUV through its paces on road and track

time-read
4 mins  |
November 13, 2024
BMW M135
Auto Express

BMW M135

FIRST DRIVE Hot hatch's facelift brings mechanical tweaks to help it keep up with refreshed competition snapping at its heels

time-read
3 mins  |
November 13, 2024
Volkswagen ID.7 Tourer
Auto Express

Volkswagen ID.7 Tourer

FIRST DRIVE Large EV estate has the space that families and business drivers crave, but a big battery isn't always good news

time-read
3 mins  |
November 13, 2024
Dacia Spring
Auto Express

Dacia Spring

FIRST UK DRIVE The UK's cheapest EV is made for life in the city, but how does it fare everywhere else? We get behind the wheel

time-read
6 mins  |
November 13, 2024
All-new Renault Clio spotted for the first time
Auto Express

All-new Renault Clio spotted for the first time

The 2025 supermini will be a hybrid-powered alternative to the just-launched all-electric R5

time-read
1 min  |
November 13, 2024