Roland Bouchara, CEO and Managing Director-India, Stellantis sees India as a strong market for its brands.
World's fifth largest car maker Stellantis is not running behind big volumes in India. Instead, the multi-brand Italian-American conglomerate is focusing on profitability and using India as an export base.
Stellantis sells products from Jeep and Citroën in India and offers a fairly wide product portfolio in the country from Rs 5.5 lakh car from the brand Citroën to the Rs 1.5-crore Jeep SUV.
By leveraging India's low cost of sourcing, manufacturing and development capability, Stellantis has been able to break into profits in a market quicker than many global vehicle makers.
Excerpts from the interview
What is your view on the Indian operations in 2022 and what do you expect going ahead? India is one of the very few car markets which is growing fast after the Covid-19 slowdown. It is growing at the rate of 25 percent. We are at 3.2 million and will achieve the four million mark soon. There are not many countries around the world with a market size of four million cars annually. It is not a surprise that India is a strategic market for us. India will be one of the top five markets for our brands.
We have a plant in Ranjangaon for Jeep, engine and gearbox factory in Hosur, Karnataka. We have a plant in Tiruvallurplant (near Chennai) Citroën cars. We are exporting about three lakh gearboxes every year, now we are making the engines too. So, we have a complete set up here.
Given the structure of the market and its demographics, soon the population of India will overtake China and its growing Indian middle class presents a big opportunity.
Over 60 percent of the population in India is below 34 years old and their incomes are rising. They will try to fulfil ltheir mobility needs, as they move up the income ladder.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Spain's Fersa Group invests in India-based Delux Bearings
Besides theRs100 croreinvestment, the Indian company gets access toadvanced technologies and bearings with arange of applications that willhelpinits global growth strategy, writes Manobhava Baruah.
Tata Autocomp to open compact dual-clutch transmission plant
Amidthe country’s growing need for personal mobility with easy manoeuvrability, comes the demand for vehicles with automatic transmission. Tata AutoCompisready tomovein writes Shruti Mishra.
Pankaj Munjal-backed Hero Motors raises equity from GEF Cap
The company willinvest Rs1,500 crore over thenextthree years andit expects 60 percent ofits turnover to come fromelectric vehicle parts. Itaims to becomea Global EV Solutions Company from India
New age thermoplastics for next-generation EV batteries
Saudi-based global materials major SABIChas developed cutting edgein fire-resistant polymers and flame-retardant materials that comply with various EV battery safety standards across the world.
Switch Mobility to meet growing e-bus demand with fresh capex
Oncourse for abillion-dollar business, the company is exploringa possibility of operating satellite factories across the country to serve different geographies, write ShahkarAbidi and Ketan Thakkar.
Kia India to invest Rs 2,000 crore in EVS, to introduce new e-RV in 2025
New investmentto drive R&D, infrastructure development and manufacturing capabilities. The company willlocally produce EVsin India with possibility of exports as well, writes Mayank Dhingra.
"The government has given enough time for indigenisation but the industry has not taken it seriously"
Amitabh Saran, Founder and CEO, Altigreen, shares his views on problems inthe EV industry and battery localisation solutions with Amit Vijay M.
TATA MOTORS SEES ONE INTWO CARS SOLDAS EVS BY 2030
The company aims to offer wider choices withnew EVs that may straddle a pricebracket of Rs20to 40lakhinthe coming years, writes Ketan Thakkar.
MG Motor India in expansion drive, to invest $100 million
The investment willbe usedtoramp up existing production capacity from1.2to1.4-15lakh units per annum atthe automaker's Halol plantin Gujarat, writes Ketan Thakkar.
"Technology and its multiplier effect are driving business transformations and customer experiences"
Technical Centre India is one of Continental’s largest research and development centres in the world, andasa Centre of Competence’ it also develops customised products for the BRIC countries.