Aston Martin is considering a rugged, high-powered super-4x4 to rival the Mercedes G-Class, Autocar can reveal.
Design proposals for the shock new model are being evaluated internally, Autocar understands, but no decision has been made yet on whether to go ahead with what would be Aston's second SUV.
Tellingly, the Gaydon firm's 4x4 concept is said to be dubbed 'Project Rambo' internally, a moniker that echoes the nickname of Lamborghini's seminal LM002 - a radical, go-anywhere 4x4 pick-up truck with a V12 lifted from the Countach supercar.
Like the Lamborghini, Aston's 4x4 is expected to match supreme off-road ability with supercar levels of performance and luxury credentials that befit a lofty price, should the car make production.
Aston chairman Lawrence Stroll will not give the project the green light unless it has a solid business case, but the firm has no doubt been inspired by not just the success of its own DBX SUV which is now comfortably its best-selling model line - but also the continued prosperity of the long-running G-Class.
Mercedes' off-roader remains highly popular and profitable in its fifth decade on sale and has just been heavily updated for 2024, with an EV option for the first time (driven, p28). Autocar has heard that a build run capped at 2500 units is possible for the Aston 4x4, in a bid to preserve exclusivity. It is not yet known where Aston could build it, but the DBX factory in St Athan would be an obvious choice given the likelihood of both SUVS using the same architecture.
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