With sanctions against Russia growing just over a year on from its invasion of Ukraine, business is about to end for London-based Mark Key, who brought his first Niva to the UK in 2010. His last is a high-spec Bronto Prestige.
"It ended the business full stop," he said of the invasion.
However, with the war resulting in an estimated death toll of 200,000 and rising, Key acknowledges that the impact on his firm is trivial and admits to "genuine distress" at what has been happening.
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