On 20 September 1962, the Blue Oval unveiled a new model designed to bridge the gap between the Anglia 105E and the Classic. The original plan was to use 'Consul 225' badging but, just before its debut, management decided to name the new car after the host resort for the 1956 Winter Olympics. Within just a few years, 'Cortina' would be less associated with Italian ski resorts and more with commercial travellers, luncheon vouchers and the driveways of Wimpey-built semi-detached villas across the UK as it came to define a market sector.
With help from the magicians at Lotus, it swiftly became a legend on track, too. Looking at Brian Harvey's 1964 Lotus Cortina, it is impossible not to immediately conjure images of Jim Clark, Jackie Stewart and John Whitmore three-wheeling the circuits of Britain. A Ford Cortina powered by a twin-cam, 1558cc version of the 'Kent' engine was as remote from the average Dagenham output as Billy Fury was from Max Bygraves, but such a model could only add lustre to the range. Ambitious drivers could contemplate applying a green side stripe and 'ACBC' badges to their modest 1200 Standard, complete with column gearchange.
In the early '60s, Ford's Dearborn head office tasked PR guru Walter Hayes with developing a programme to promote the brand in British motorsport over the following five years. At the same time, Lotus suffered a combination of cash-flow and capacity problems, so in summer 1962, Dagenham sent a grey De Luxe to Cheshunt as a development car. The resulting 'Consul Cortina developed by Lotus' was shown to the press on 23 January 1963. On 5 September, the RAC issued the car's homologation papers.
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