As an Australian business with a rich history dating back more than 60 years, Pickles has long known the value of charitable giving.
More than knowing the merit of giving back, Pickles understands the immense responsibility that large businesses have to positively contribute to communities.
That's why Pickles invests each year in a range of organisations, both big and grassroots, with funds, sponsorships and plenty of free auctioning services.
In a year like 2024, where the average giver has reduced charitable giving, it is up to leaders like Pickles to spread plentifully to those who need it most.
In recent months, charities are noting up to 80 per cent of givers cutting their donations compared to previous years, leaving those fighting the good fight to do so underresourced.
As cost-of-living pressures have steadily increased in 2024, it is often non-necessity spending that is stopped first, like that of charity donation.
Unfortunate as this may be, therein lies an opportunity for Australian businesses to play a pivotal role in the economy and community.
Beyond commercial activities, big businesses have a social responsibility to uplift the communities around them with philanthropic efforts.
This responsibility cannot be overstated and it is something Pickles actively encourages from other companies through networking and joint endeavours.
Charity is a cornerstone of Pickles and a theme that is present in the everyday operations and planning of the business.
It's an undercurrent that is felt through every department and by Pickles huge national staff of more than 850 people, many of whom participate in workplace giving or their own fundraising which is supported by colleagues.
Fostering a community of givers is a source of Pickles pride and is something the business encourages by leading by example.
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