Shared platforms and badge engineering are all too common in this day and age. The QJ Motor SRV 300 displays exactly that, as the frame, engine and a lot of other components are shared with a model from a sister company. This setup works out well for manufacturers looking to gain a footing in any new market. It is easier to co-develop and bring in multiple models based on the same platform under different brand banners. With significant changes to differentiate between them, this strategy works out well, but what happens when there are no distinguishing features and the market sees a sudden influx of almost identical products wearing different badges?
There are certain exceptions though, wherein some examples feature essential changes and functional improvements. It seems like that in itself would go on to justify the new product. QJ Motor has acquired a few well-known brands and has not held back in the least from immediately integrating the newly acquired technology into new models under the QJ brand banner. It also is rumoured to have quite a few co-developed projects, and the SRV 300 could very well be the result of one such project with the likes of Harley-Davidson.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
ELECTRIC VANILLA
It has everything that makes a regular EV, but does it stand out amongst everything out there?
HERE, THERE, AND EVERYWHERE!
Just about everything you want in a rider-friendly dirtbike, now in a street-legal avatar!
THREE'S A CROWD?
The third 125cc bike in the Pulsar lineup the N125 will disagree
CARNIVAL CRUISE
The Carnival is back in town, and it's looking to make a statement. Let's see if the higher price tag brings added value and luxur
CLASSICAL ROMANCE
Much more of the same cannot be a bad thing... right? Right?
ENTERPRISE SOLUTIONS
The new E-Class betters what it's always been good at being an office on wheels
MPV OR MVP?
An electric rival to the Innova? Or does it redefine the segment?
PAW PATROL
Experience the charm of open-air cruising with the sleek new Mercedes-Benz CLE
SLIDE WHIPS
Want to burn rubber and make doughnuts? Here's the recipe!
AN ORANGE SURPRISE
This Basanti will dance, jump, and sing through a titanium exhaust, just for you