Change may be the only constant, but the inertia we mortals exhibit in adapting to new things in life is disproportionately high. One wouldn't need to turn the clock back too many years to recall how adamant we were when petrol-powered cars had just begun to lose momentum in the market, because diesel in small cars presented a more viable solution to motoring needs. A few years later, when the time came to switch to turbo-petrol, the jump was anything but sudden. And it won't be wrong to assume that the inevitable phasing out of diesel won't be an overnight process, either. Electric cars? Well, while there's been quite some keen interest from the market, many would describe which as a paradigm shift. But the chances of spotting new EVs rolling out of dealerships like hotcakes will be a bit far-fetched. Unless, of course, there's a car that can help us reset, drop all the preconceived notions, and accept the much cleaner and greener mode of transport with no apprehensions. A touch too much to ask, you'd think, but the Kia EV6 has you covered!
For it to be a halo product, what's required is something that doesn't just do great brand building but also tells people the extent of a carmaker's expertise in what may appear like a cost-no-bar segment. Its positioning commands the inclusion of features that may otherwise be missing in similarly priced cars. Similarly, for customers to take it seriously, there has to be more than just a price differential at play. And let's also not forget that 'value' as one goes up the ladder mightn't equate to how large an infotainment screen is, but instead how well the car stacks up when parked next to vehicles from a segment or two above.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
DESTINI REWRITTEN
With a pretty major design overhaul, has the Hero Destini 125 found a new footing altogether?
OLDIE'S GOLD?
History makes yet another comeback with the BSA Gold Star 650. Is it what you were hoping for?
THE HIGH OF THE TIGER
Triumph's big cat is in its most ferocious avatar yet
LAUGHTER HOURS
This! This is the greatest single of all time!
BULL'S EYE?
Audi's new flagship SUV — or a budget Lamborghini Urus?
DARK HORSE
The Alcazar is now available in a new avatar, and the multi-faceted SUV deserves more attention than it got in the past
CURVV-BALL!
Tata's new mass-market SUV coupe may have more than a few tricks up its sleeve
GIVEN A RAISE
The EQS SUV looks like an EQS sedan on stilts but it offers a lot more than that
FOR MUCK'S SAKE!
No scooters, commuters or old bikes... this year's Pune Off-road Expedition was serious work
ALL THE WAY UP!
Exploring the vast landscape of Ladakh with Renault India's lineup - why would we say no?!