CARVING A NICHE IN THE PET CARE BOOM

With a remarkable turnout of over 20,000 attendees in its early stages, Pet Fed has swiftly become India's leading pet festival.

- Ojasvi Nath

Founder AKSHAY GUPTA shares insights into the festival's rapid rise, driven by its mission to cater to all aspects of pet care while promoting awareness. Backed by actor Dino Morea, Pet Fed transcends being merely an event; it's a strategic investment aligned with a good cause in an industry experiencing unprecedented growth. Gupta elaborates on Pet Fed's adaptive strategies, ensuring that it remains ahead of industry trends and continues to attract a diverse audience of pet owners through collaboration and innovation. Excerpts:

What inspired the creation of Pet Fed, a festival for animals and their enthusiasts? How do you envision its future?

Our goal was to create a platform catering to all pet-related needs, from food to pet-friendly transportation, while also promoting pet awareness. Our inaugural event in Delhi attracted 9,000 visitors, quickly gaining popularity. By 2016, our festival drew

over 20,000 attendees, earning accolades from leading media outlets as one of the year’s most successful events. Since then, Pet Fed has experienced significant growth, expanding to multiple cities. Leveraging my extensive business experience, I aim to further develop the festival into a prominent property. My focus is on expanding to new cities such as Bangalore, Pune, and Hyderabad, with eventual international expansion. I’m fully committed to the success of this entrepreneurial venture.