MARKETING MUST focus back on ideas that move businesses. Younger talent is taking this a notch further while also injecting benchmarks around performance, personalisation and creating experiences at scale and making the marketing rupee work harder. BW Marketing World focuses on these upcoming marketers whose strategic and creative acumen is making a difference in the BW Marketing 30 under 30 Awards 2023. On the back of a jury-led process, the award winners were announced in a ceremony on November 30, 2023, in New Delhi. The inaugural edition of the BW Marketing 30 under 30 2023 Awards received 210 entries.
Of these, 80 were shortlisted in the first screening and 54 entrants were presented to the jury members. Following these deliberations, the jury decided on 30 marketers whose work made a difference to their organisations, in the last year. Amit Tiwari, Global Head of Marketing Demand Centre, Tata Consultancy Services led the deliberations as Jury Chair. The jury panel comprised Madhu S. Dutta, Head of Marketing & GM - Brand, Media & Digital Social, Raymond; Nitin Sethi, Chief Digital Officer of Consumer Businesses, Adani Group; Revathi Raghunath, CMO, Randstad India; Sapna Arora, Chief Client Officer, Dentsu; Shivam Ranjan, Head of Marketing - Asia Pacific, Motorola Solutions; Sumeet Pahwa, Head - Brand, Social & Media, Tata Tele Business Services, Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media and Noor Fathima Warsia, Group Editorial Director, BW Businessworld.
INFUSING TECH MARKETING WITH GEN ZAPPEAL
Abhishe Kumar, Head of Marketing, CEO's Office, 4700BC Age:27
4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences
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