Aditya Damani explains that Credit Fair's mobile banking app provides a range of features making it easier for customers to manage their finances on the go
Credit Fair, a Reserve Bank of India registered NBFC, is an Indian Credit Fair's target is to create a fair and inclusive financial world for every Indian. Credit Fair, founded in 2018 by Aditya Damani, is backed by K.M. Global Group, which has over 30 years of experience in financial services.
Aditya Damani, Founder & CEO of Credit Fair, has extensive experience in investment research, launching ventures and building teams. Previously he advised hyper growth ventures in UK and India as an investment banker across B2B, data analytics, payments and banking sectors.
Mehul Dani: What are the changes made in the digital strategy for Credit Fair's customers in the current FY? What are the benefits to the company?
Aditya Damani: Our company has implemented a few key changes in our digital strategy to benefit our customers in the current financial year. One of the significant changes we have made is to create an EMI option at the payment gateway checkout or use a QR code at the point-of-sale journey. We have also focused on getting digitally integrated with our merchant partners to provide a seamless experience for their internal teams and end customers.
The implementation of our digital strategy has benefited our company in several ways. For instance, it has helped us improve our liability side by enabling access to alternative fixed-income assets for the average Indian digitally. Furthermore, it has helped us with merchant onboarding and retention, allowing us to onboard many large merchants, such as Livspace and retain Indira IVF by generating leads for our merchant partners and providing finance for their customers.
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