As the festive season approaches, the BFSI industry is gearing up with innovative marketing strategies to capture the festive spirit and engage customers. Leveraging a mix of online and omnichannel marketing, BFSI brands are launching pre-festive campaigns, interactive promotions, and personalized offers to attract and retain customers. According to the report ‘Festive Marketing Trends in BFSI 2024’ by WebEngage, 98% of brands in this sector utilize online channels, with nearly 45% employing omnichannel strategies to enhance the customer experience. Despite these efforts, a significant challenge remains in retaining customers post-festive season, with 70% of marketers struggling to maintain engagement.
CURATING TAILORED OFFERS
Azmat Habibulla, Managing Director and Head of Group Strategic Marketing & Communications at DBS Bank India, shares insights about festive marketing strategies: “The festive season is a special time for us to connect with our customers and show our appreciation for their continued trust. We curate offers tailored to meet our customers’ needs during this period. We typically offer cashback incentives for transactions and special deals for our cardholders.”
The bank emphasizes an always-on approach, engaging with customers beyond festive periods to foster lasting relationships. Ravindra Rai, Deputy Managing Director of Bank of Baroda Card, says: “Apart from the festive season, BOBCARD customers can enjoy loads of shopping offers even on ordinary days across multiple brands, thanks to our ‘always-on’ brand marketing strategy.”
The NBFC is ready to announce the 4th edition of its flagship brand property, ‘Festive Shopping Rewards on BOBCARD.’ This year, it is offering over 500 exclusive deals in collaboration with top brands such as Flipkart, Amazon, JioMart, Croma, Reliance Digital, MakeMyTrip, and more.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
It's a bank and a brokerage - FinecoBank
FinecoBank of Italy is a highly tech-enabled bank that is a combination of a bank and a brokerage:
A model for cloud adoption - Zurich Cantonal Bank
The bank is had opted for cloud to offer better service to its customers:
RBI Governor urges NBFCs to adhere to fair practices code
The Reserve Bank of India (RBI) Governor has urged Non-Banking Financial Companies (NBFCs) to strictly adhere to the Fair Practices Code, emphasizing sustainable growth and robust risk management in the sector.
Automated, Adaptive, Al-enabled Architecture is a must
Security heads from 2 BFSI companies reveal the key cyberfrauds and strategies to combat them:
Fraudsters too gain ground as real-time payment systems grow
There is a need for the technologies behind the real-time payment systems to gain a march over the methods of fraudsters:
Ethics & Challenges of AI in Cyber security: Navigating the Moral Maze
Even as AI is finding its place in the cyber security domain, an entirely new frontier of ethical challenges awaits.
Bangladesh Finance: 25% faster customer service; 15% higher customer retention
Bangladesh Finance, established in 1999, is a leading financial institution in Bangladesh.
Fino sparkles with technology & brand upshift
Fino Payments Bank started operations in June 2017, providing banking services to mass market customers, who are largely rural-based.
Savington Upshifts: 48% Faster, Churn down 31%
Savington International Insurance Brokers LLC, founded in 2006 by Dev Maitra, is a prominent insurance provider in the UAE.
Zoroastrian Bank: Multiple awards for being the Best
Established in 1927 by Sir Hormusjee Cowasjee Dinshaw Adenwalla, Zoroastrian Bank is a prominent urban cooperative bank headquartered in Mumbai, India.
