Vishakha Mulye, Chief Executive at Aditya Birla Capital (ABC); Rakesh Singh, MD & CEO at Aditya Birla Finance; A. Balasubramanian, MD & CEO at Aditya Birla AMC, and Mayank Bathwal, CEO at Aditya Birla Health Insurance (ABHI), throw insightful light on the IT-digital strengths of their companies while speaking at the recent Q4 FY23 earnings conference call.
Vishakha Mulye updates that Aditya Birla Capital has launched a seamless loan origination system in April 2023, enabling higher face time with customers
OMNI CHANNEL ARCHITECTURE
Aditya Birla Capital follows 'One ABC One P&L' approach, to focus on quality and profitable growth by leveraging data, digital and technology. The 3 pillars of ABC's approach are One Customer, One Experience and One Team. The company has a strong presence across Protecting, Investing, Financing and Advising that is PIFA offerings. It has adopted a 'One Customer' approach to build deep understanding of customer profiles and provide them best-in-class solutions across PIFA. Vishakha Mulye, CEO at ABC, explains: "ABC's endeavour is to provide a 'One Experience' across channels and enhance seamless delivery of products. It follows an omni channel architecture for distribution and provide complete flexibility to its customers to choose the channel through which they wish to interact. We follow a digital first approach for product innovation, customer selection, seamless onboarding and improving service delivery. We leverage data, digital and technology across our businesses."
D2C PLATFORM
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