A.Manimekhalai feels it has been a most rewarding experience for her to be able to extend her work and service to her fellow citizens as a banker and as a woman of India. She has always believed in sustainable growth and service with value generation for all concerned. She describes: "This powerful platform has allowed me, not only to realize my potential but also to make dreams come true for many others. We are at a crossroads today when organizations are creating designations around DEI (diversity, equality, and inclusion) and in this environment, I am proud to say that the ethos of equality, diversity and inclusion are in-built into my organization."
FIN PRODUCTS DEMAND SHIFTS
One may say that there have been some barriers like social norms, lack of financial literacy and digital literacy which prevented women from coming forward and using financial services. Post-pandemic, the financial ecosystem witnessed a cultural shift from brick & mortar banking to phygital and to fully digital banking. Now women are empowered to capture opportunities and build resilience through financial independence. In the days to come, the demand shall be beyond a mere bank account.
Manimekhalai explains: "In the last two years, the number of women entrepreneurs seeking financial assistance for business growth has increased and the same trend seems to continue going ahead. We expect to see greater demand for investment products for long-term savings, personalized products & cards, wealth management services as well as partnership with fintechs for door-to-door and end-to-end digital services."
WOMEN CUSTOMERS UP
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