The three brands will offer an array of 1500 styles across categories like dresses, tops, bottoms, and footwear, as a part of the much anticipated launch.
The association will witness boohoo and Nasty Gal cater to Indian consumers for the first time, while also marking DP's reentry into the country, following the brand's acquisition by the Boohoo Group. DP offers elegant fashion for women while Nasty Gal offers trendy, distinct, and edgy looks with inspiration from vintage as well as runway trends. boohoo focuses on striking yet easy styles.
Ahead of Myntra's upcoming seventeenth edition of the End of Reason Sale, the collection from the Boohoo Group will consist of looks inspired by global trends like funky animal prints, classy florals, subtle shimmer, and dramatic glitter, across segments like dresses, tops, bottoms, and sweatshirts, among others.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Menswear Brand The Pant Project Launches Landour-inspired Winter Collection
Menswear brand The Pant Project has introduced its latest collection, 'Into the Woods.'
Wacoal Unveils Largest Flagship Store in India at Phoenix Palladium, Mumbai
Premium Japanese lingerie brand Wacoal has opened its largest flagship store in India at Phoenix Palladium in Mumbai.
UNIQLO Opens 15th Store in India at Pacific Mall, New Delhi
UNIQLO has opened its 15th store in India, located at Pacific with the start of the brand's Arigato Festival, a limited-time event running from November 29 to December 5, 2024, to thank customers for their support.
'DCYPHR' Yourself: Redefining Athleisure
Founded on the belief that style should be inclusive, Aasheesh Mediratta's brand, DCYPHR, empowers individuals to feel confident and unapologetically themselvesno matter their background or origin...
JUST LIL THINGS: Transforming the Fashion Accessory Market with 30X Growth in 15 Months
Kreative Digitals' expertise in targeting the right audience and optimising ad performance helped JLT achieve exponential growth in both revenue and customer acquisition...
INDIA FASHION FORUM 2025:
India Fashion Collaboration From Peers to Partners
The Power of Automated Logistics
How ClickPost empowered Arvind Fashions to revolutionise logistics and enhance customer experience...
Lifestyle Expands its Retail Presence with 3rd Store in Surat
Fashion retailer, Lifestyle has announced the opening of its third store in Surat.
METRO BRANDS: Strong Growth, Strategic Expansion & Robust Financial Discipline
With plans for significant store expansions and a focus on sports-inspired fashion, Metro is poised to leverage emerging consumer trends and drive sustained growth across various segments...
Exploring Materials & Innovation for Fashion
A panel of experts in fashion retail sustainability brought to the fore insights from top global companies with a focus on preferred sourcing strategies to strengthen the industry's future resilience...
