CHANGING FOCUS
- Full-service broking firms are aiming to become one-stop financial services platforms
- They are betting big on distribution services for investments, savings, wealth management, etc.
- Their share of broking income is dipping due to the entry of aggressive discount players
- A key focus area for these firms is value-added services related to research and advisory
Brokerages, big and small, have cottoned on to this trend. While newer brokerages entice new investors with zero brokerage fees, the traditional, full-service brokerages— which offer trading facilities along with other value-added services like research and distribution—are aiming to become one-stop financial services platforms wherein one can not only trade in the markets but also get loans, invest in mutual funds and fixed deposits, look at retirement planning or buy insurance products, among other things.
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