THERE ARE YEARS where decades happen, and 2023 seemed to be one of those. Especially in the world of the internet and technology. The year saw Generative AI (artificial intelligence), or GenAI, truly enter the public arena. Platforms allowed AI to go beyond computer labs and corporate confines and find utility in our everyday lives.
Social media platforms, too, grew more integral to our daily existence. They are the new town squares and are also emerging as the new marketplaces, enabling entrepreneurs, both first-time and seasoned, to find increasingly larger audiences. This, of course, is besides the content creator boom that we’ve witnessed, which has seen digital influencers grow to rival more mainstream celebrities.
The year ahead, I believe, will see both these trends not just amplify but intertwine inextricably. While AI will find new and more advanced applications in fields as far-flung as medicine, agriculture, entertainment, and law, it will also have an indelible impact on social media.
As AI models continue to improve, the social media algorithms they power will grow more robust as well. Not only will AI be able to suggest interesting content ideas based on their audiences, but GenAI tools that can conjure up images (and even videos) based on brief text descriptions will add a new, more polished dimension to their story-telling. This will mean more tailored feeds and greater discoverability for small creators with big ideas, allowing them to compete with their more established peers.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Pension Scheme - Safety Net
The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math
The Reit Choice?
Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility
CORPORATE - Calling to Account
The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm
EMPLOYMENT: Skills Push
The skill development ministry plans to partner with the UGC to improve the employability of undergraduates
Building on a Vision
L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE
"KYS more important than KYC"
Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore
ROXX STAR
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
HIT THE GROUND RUNNING
Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider
TURNING THE TABLES
INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND
THE EVOLUTION OF ATHERA
IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS