THE LONGEST JPURNEYS start with the first step. As an entrepreneur, every step from idea to execution requires audacity, resilience, and an unwavering commitment to your vision. Becoming an entrepreneur is something that happened as an extension of my personal experience as a mother. As eager millennial parents of a baby with a skin condition, when my husband (Varun Alagh, Cofounder and CEO, Mamaearth) and I were researching everything that we bought for our baby, we realised that all the baby care products available in the market contained some chemicals that were not suitable for the baby’s sensitive skin. That’s when we realised that there was a huge gap in the market for safe and toxin-free baby products in India. This led to the creation of Mamearth, a Made Safe-certified, toxin-free baby care brand.
When we started, we were regular people who had quit our jobs to get on this journey. Eventually, we created our first product line with six baby products. The next challenge was to define the sales channels. Selling on our website wasn’t the most feasible idea, hence we decided to go on Amazon, and eventually set up a direct-to-consumer channel. Over the course of this journey, we have been able to build a company with a diverse portfolio of six brands. While my journey of building Mamaearth might seem like a lot of work, my experience tells me, if one builds an action plan and stays consistent in their efforts, any goal becomes achievable. To that end, here are a few pointers to what founders need to keep in mind:
DECODING THE WHY
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.