GEARED FOR GROWTH
Business Today India|March 31, 2024
Bajaj Finance has set in motion a new strategy to expand its customer base, products, as well as geographical reach
ANAND ADHIKARI
GEARED FOR GROWTH

I AM ADDICTED to success. But I believe my main strength lies in my mind. Numbers don’t lie. If you look at the last 15 years, my level has consistently remained high. If you don’t commit 100%, you won’t achieve the level you aspire to. I’ve dedicated myself so much that success has become a part of me. Records are part of me. I don’t follow the records. The records follow me.”

If you are conversant with the financial services world, chances are you would attribute that quote to Rajeev Jain, the 53-year-old Managing Director of Bajaj Finance.

That’s because the non-banking finance company (NBFC) from auto giant Bajaj Group’s stable wasn’t even in the game 16 years ago. The turnaround began after Jain joined the company in 2007. The company shattered all records in terms of growth and shareholders’ returns under Jain’s leadership.

STRATEGY

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