HUMANISING SUSTAINABILITY
Business Today India|23rd June, 2024
THERE IS A NEED TO MOVE BEYOND INDIVIDUAL WELL-BEING AND FOSTER A SENSE OF INTERCONNECTEDNESS AND SOLIDARITY
VAISHALI NIGAM SINHA
HUMANISING SUSTAINABILITY

THE CONCEPT OF sustainability has undergone a remarkable evolution in the last 50 years. What started as a niche idea has now matured into a global imperative affecting every aspect of human life. A pivotal moment was the Brundtland Commission Report in 1987, which helped mainstream the idea of sustainable development. In the early 2000s, environmental, social, and governance (ESG) and CSR gained popularity and today, sustainability has transitioned from its green origins to embracing a more human-centric approach that recognises the interplay between social, economic, and environmental dimensions.

India stands at the forefront of this paradigm shift. Its commitment to sustainable development is evident through its ambitious climate policies and targets, and India Inc.’s push for adopting sustainable practices. The government is focussing on various levers like renewables, EVs, green hydrogen, material circularity, etc. to realise its ambitious goals.

One notable initiative is Mission LiFE launched at COP26—an India-led movement transforming individuals into “pro-planet people”. Additionally, government initiatives like the Swachh Bharat Mission and the Ujjwala Scheme ensure sustainability efforts are inclusive.

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