Antoine de Saint-Affrique took charge as Danone’s CEO in September 2021. Globally, the €27.6-billion company has three businesses—essential dairy and plant-based products, specialised nutrition, and waters. It is present in the specialised nutrition space in India with brands such as Protinex, Aptamil, and Dexolac. Danone recently launched a three-year programme to equip more than 5,000 dairy farmers in Punjab with sustainable methods to help increase milk yields. de Saint-Affrique, 59, speaks to Business Today’s Krishna Gopalan on a host of issues including the company’s sustainable growth plan, Renew Danone, the debate on plant-based products, and why India matters. Edited excerpts:
Q: How does it feel to be back in Danone?
A: I first worked in Danone before it was acquired by Unilever, where I then spent 15 years. In fact, this is my third stint with Danone. The first was an internship as a student before going to the navy. This is a homecoming, and I believe this is a company that is unique in many different ways. We are large but care about not just the business but the world around us.
Q: In March 2022, you presented Renew Danone, a strategic plan around four pillars (win where we are, expand where we should be, seed the future and manage the portfolio). What was the rationale?
A: Danone was going through challenging times at that point (activist shareholders managed to oust the company’s then Chairman & CEO Emmanuel Faber). The name of the game was to bring calm and focus. The board was completely changed as was a large part of the executive committee. The focus was on brands and profitability, meaning we had to reinvent. Brands [were to be] at the centre of the company and [whatever we did, we had to] be obsessive about execution.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
"Focus on the challenge of each customer"
SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company
PEDAL ON THE FUTURE
THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY
BREATHE EASY
Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference
The Taste of India in a Glass
FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN
LOOK BEFORE YOU LEAP
IN 2025, INVESTORS WILL NEED TO FACTOR IN VOLATILITY ACROSS ASSET CLASSES
MISSING ADVISORS
INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE
TURNING A CORNER
SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE
REALITY CHECK
INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?
TRUMP'S TRADE TANGO
The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?
"The essence of the Trump administration will be transactional”
Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more
