Looking for the Right Fit
Business Today India|March 19, 2023
FMCG majors continue to grow their revenues by increasing prices, which is impacting demand in the mass segment
ARNAB DUTTA
Looking for the Right Fit

IN SPITE OF a steady decline in volume uptake, the country's fast moving consumer goods (FMCG) majors have managed to pull off healthy top-line growth in the December quarter. From Hindustan Unilever (HUL) to ITC, leading FMCG players reported an 8-17 per cent rise in their revenues. And a majority of them, such as ITC, HUL, Nestlé and Britannia, expanded their Ebitda (earnings before interest, tax, depreciation and amortisation) margins, too.

A deeper look into their numbers, however, indicates subdued market sentiment. For most FMCG majors, the healthy top-line and margin growth were fuelled by steep price hikes and meagre volume offtake.

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