THE END OF TaxiForSure in 2015 marked the birth of Ninjacart. The taxi aggregator, which Ola acquired in 2015, was the meeting ground for three of Ninjacart’s four main co-founders—Kartheeswaran K.K. (32), Vasudevan C. (39), and Thiru Nagarajan (38). “I was a Shout user and thought it was a nice app. A few weeks after Thiru joined TaxiForSure, I told him, ‘Machan! Do you know about this app called Shout? It’s a crazy thing, right?’ And he replied, ‘Dei, I’m the founder!’,” laughs CEO Kartheeswaran. Nagarajan had co-founded the hyperlocal social networking app with his former Commonfloor.com colleague Sharath Loganathan (40), who went on to become the fourth co-founder of Ninjacart. “TaxiForSure was a crash course in entrepreneurship where I saw how scale and commerce functioned,” says Vasudevan.
Each of them—all engineers from Tamil Nadu—nursed start-up ambitions, but their ideas were different. They met at TaxiForSure, realised they made a great team with complementary skill sets, and ultimately decided to launch an agritech start-up. As Ola was looking to acquire TaxiForSure, the three knew it was time to move on. It was TaxiForSure Co-founder and CEO G. Raghu’s encouragement that made them take the plunge into entrepreneurship.
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