WALMART-OWNED FINTECH major PhonePe has forayed into the world of e-commerce with the launch of a separate hyperlocal app ‘Pincode’—a new brand that operates as a buyer-side application on the burgeoning Open Network for Digital Commerce (ONDC). This marks the first time PhonePe, in its seven-year history, has created a brand beyond its core fintech solution, which manifests the potential that ONDC holds for the future of e-commerce in India.
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